10years of experience
10+ years of market expertise in Sub-Saharan Africa
Tested & trusted
Trusted by top organizations in FMCG, Finance & Agriculture
Tailored Insights
Expansion into the U.S. to serve businesses with tailored African insights.
Impact
Over 50+ brands and businesses impacted with our bespoke growth strategies
About us
Company Overview
Founded in 2011, MarkMonitor Consulting has been at the forefront of providing deep market research and strategic planning services to businesses in Sub-Saharan Africa.
We have extended our unique expertise to the U.S. market, bridging opportunities between continents
OUR APPROACH
Share with us your most complex problem and we will find a solution in an exciting, innovative and actionable manner.
EXCITEMENT
We enjoy what we do and have a passion for dialogue, discovery and decision-guiding insights. Our commitment is to go beyond what is expected to provide the most useful insights for you and your stakeholders.
INNOVATION
Our approach to innovation efforts is different. We go beyond boundaries to find answers to your questions. Share with us your most complex problem and we will find a solution.
ACTIONABLE
Our approach is pragmatic, innovative, strategic and feasible.
PROGNOSTIC
We don’t just go asking questions. At MMC we know how to ask questions and interpret results to get to underlying consumer understanding.
It is not enough for your research to provide answers; those answers have to be valuable. There is no substitute for experience when it comes to knowing how to speak a consumer’s language and interpret his or her response.
PLANNED
Insights drive marketing strategy and actions. With our broad client-side experience, we know how to take learnings and transform them into marketing direction.
We may not be designing your advertising campaign or product formulation but we will be able to tell you what it has to deliver.
Our Services
We help to build capability where it is non-existent by helping clients see the importance of understanding consumer behaviour, retail landscape and the foundational benefits of being insights driven.
Market Research
Our in-depth research includes:
Consumer Behavior Analysis: Understanding what drives your customers’ decisions.
Market Trends: Staying ahead of the curve with current insights.
Competitive Landscape Assessments: Identifying opportunities to outpace the competition.
Strategic Planning
Services include:
Marketing and sales strategies.
Identifying and entering new markets.
Developing new strategies for entering new -markets or establishing new categories
Optimizing product development, pricing, and distribution-we provide one solution for excellence in trade and business development.
Risk Assessment & Mitigation:
Navigate uncertainties with confidence:
– Market and customer due diligence
– Contingency planning for business continuity. Risk Identification & Analysis,evaluating potential threats and assessing likelihood and impact. Business Impact Analysis, determining critical business functions Risk Mitigation & Planning, we develop strategies able to implement control
Customer-Centric Strategies
Enhance customer retention by understanding their preferences and needs through tailored strategies
Specialized Industry Consulting
Custom solutions for industries such as:
– Pharmaceuticals.
– Fast moving consumer goods.
– Food & Agriculture….
Our team
Combined 20 years of experience in providing actionable solutions for our clients across 2 continents!
Dolapo Akinola-Omojola
Managing Consultant- Clients & Projects
Oluwasiwaju David
Creative Associate
Daniella ‘Darasimi
Customer Support
What are you waiting for?
Ready to take the next step? Let’s bring your vision to life! Explore our services and get in touch today for a consultation. Together, we’ll make it happen.
Our Projects
We provide you with tailor made research services by listening to your business challenges and issues and proffering solutions that suit you through varied qualitative and quantitative approaches that aligns with your budget.
Explore Our Blog
Our Clients
Testimonials
Amazing work speaks for itself.
Here what our clients have to say
Our business was transformed with tailored strategies that boosted leads and brand visibility. They simplify complex concepts and deliver outstanding results. Highly recommend!
Sally
The team at was professional, innovative, and easy to work with. Their strategies revamped our approach and connected us with our audience. A trusted partner!
Kelvin
delivered creative strategies that drove impressive results and boosted sales. Their data-driven approach ensured a great ROI. Highly impressed!
Michelle Smith
Contact us
Insights drive marketing strategy and actions. With our broad client-side experience, we know how to take learnings and transform them into marketing direction.